Social Hotel

The Social Hotel stands as an emblem of Jalan Besar’s historical charm against a backdrop of rapid modernization.

The Architecture, Brand & Interior Design approach encompasses the theme of recollection; elements reminiscent of vintage postal memorabilia are central in evoking a sense of historical significance. The brand celebrates the tradition of correspondence and communication, which aligns with the rich heritage of Jalan Besar as well as the brand’s mission to create a community for guests to embrace a sense of collaborative belonging in modern-day comforts.

A part of UD's Interior Design Collection

"Design that Breathes"